The chosen digital signage solution of SM for its LED boards is SCALA which aids in the remote management of ad content using only an online connection. PSI as the central station of Scala is now able to upload contents from its head office straight to the LED display. Among the activated sites are SM North Edsa, SM Olongapo and the MAAX Bldg. Soon, all the existing LED boards of SM are to be powered by Scala including ones in SM Megamall, the MOA Spherical LED, SM Cebu and SM Lanang.
With the future plans of SM Prime Holdings to install more LED boards in SM malls, PSI has formed a digital team to focus on the operations and implementation of ad placements primarily for SM’s digital signage displays.